The Authudo logo represents what the
brand stands for, Authudo highlights the qualities of life which every
individual must experience to reach their best self. Authudo means the
creation of a genuine individual, someone real and unique.
How this is promoted through the logo:
Black, white and red are the mainly used colours as they each represent different aspects of the Authudo brand. Black and white represents the strong contrast in which people will experience in every situation. This is symbolic for the idea of every idea having two sides mainly due to the way in which people are to interpret any situation. These two colours also symbolise the ying-yang concept (some good within the bad and bad within the good), the colours complement and interlink with each other as this concept reinforces the acceptance of opposing or contrary ideas. The colour red also interlinked with the black and white concept as the colour is internationally known for equality as it is the colour of the one thing which is believed to be possessed by every individual; blood, the idea of blood is also represented through the Authudo logo as it shows that everyone is individual and no one is higher nor below any other, but all human beings who share the same qualities. Authudo believes this is a healthy concept which each individual must possess as it allows an open, more accepting mind.
The block like logo represents the simplicity in which the smallest details show the most. This is said for the eight smaller triangles representing as a base for the larger triangle within the logo. This strip of smaller triangles are symmetrical and inverted as the two colours used here show regular and upside down shapes of the same style. This represents the ups and downs which Authudo stands for. 'Sometimes you're on top, stay humble. Sometimes you've hit a low, stay hopeful'. This reminds individuals that life is marked by highs and lows and that without one, we will not be able to appreciate the other, therefore the strip of triangles representing the highs and lows, positives and negatives. The triangles also show that no matter the effect of contrast between corruption and balance (as above, so below) in a situation, the contrast will forever develop a person to grow and reach their best self by being as unique and original as they can be.
One of the main influences Authudo believes to influence an individual, to be original is equality. This factor can be seen through the centre of the logo, the equal sign is placed here to show that equality pulls all individuals together as we believe it is the most strengthening and powerful message, belief and quality individuals share. The mimicking design of triangles throughout forms a symmetrical diamond shape Which takes form at the highest point within the circle shape, this diamond represents the riches and wealth Authudo believes every individual will reach through the Authudo beliefs, these riches and wealth are believed to be of the mind. Richness of experience, knowledge and determination to allow an individual’s best self, locating the diamond at the top as a metaphor to say once reached, an individual will be authentic (an original). Pulling all this together is the circle shape surrounding all the others as if holding it together, this is a representation of the world holding all individuals as one unit, allowing us to all be equal. Authudo believes this circle shape represents unity and infinity as there is no beginning and no end, especially to interpretation to the meaning of Authudo.
How this is promoted through the logo:
Black, white and red are the mainly used colours as they each represent different aspects of the Authudo brand. Black and white represents the strong contrast in which people will experience in every situation. This is symbolic for the idea of every idea having two sides mainly due to the way in which people are to interpret any situation. These two colours also symbolise the ying-yang concept (some good within the bad and bad within the good), the colours complement and interlink with each other as this concept reinforces the acceptance of opposing or contrary ideas. The colour red also interlinked with the black and white concept as the colour is internationally known for equality as it is the colour of the one thing which is believed to be possessed by every individual; blood, the idea of blood is also represented through the Authudo logo as it shows that everyone is individual and no one is higher nor below any other, but all human beings who share the same qualities. Authudo believes this is a healthy concept which each individual must possess as it allows an open, more accepting mind.
The block like logo represents the simplicity in which the smallest details show the most. This is said for the eight smaller triangles representing as a base for the larger triangle within the logo. This strip of smaller triangles are symmetrical and inverted as the two colours used here show regular and upside down shapes of the same style. This represents the ups and downs which Authudo stands for. 'Sometimes you're on top, stay humble. Sometimes you've hit a low, stay hopeful'. This reminds individuals that life is marked by highs and lows and that without one, we will not be able to appreciate the other, therefore the strip of triangles representing the highs and lows, positives and negatives. The triangles also show that no matter the effect of contrast between corruption and balance (as above, so below) in a situation, the contrast will forever develop a person to grow and reach their best self by being as unique and original as they can be.
One of the main influences Authudo believes to influence an individual, to be original is equality. This factor can be seen through the centre of the logo, the equal sign is placed here to show that equality pulls all individuals together as we believe it is the most strengthening and powerful message, belief and quality individuals share. The mimicking design of triangles throughout forms a symmetrical diamond shape Which takes form at the highest point within the circle shape, this diamond represents the riches and wealth Authudo believes every individual will reach through the Authudo beliefs, these riches and wealth are believed to be of the mind. Richness of experience, knowledge and determination to allow an individual’s best self, locating the diamond at the top as a metaphor to say once reached, an individual will be authentic (an original). Pulling all this together is the circle shape surrounding all the others as if holding it together, this is a representation of the world holding all individuals as one unit, allowing us to all be equal. Authudo believes this circle shape represents unity and infinity as there is no beginning and no end, especially to interpretation to the meaning of Authudo.
